CLIENT: CANYON
TITLE: FRODISSIMO
CONCEPT: FLO OJEDA
DIRECTOR: NIK HOWE
DOP:ALEX DE CORTADA
PRODUCTION: OFF TOPIC

ABSTRACT

Jan’s life motto: Conceive. Believe. Achieve. This mantra reflects his deeply humble belief that if one can envision a goal and hold unwavering faith in their ability to make it happen, then the seemingly impossible becomes attainable. Jan's story is not one of boastful triumph, but rather a testament to the extraordinary heights one can reach through relentless determination, a mindset that never wavers, and a talent that seems almost otherworldly. With a level of humility that matches his talent, Jan has not only reshaped the landscape of triathlon but has also cemented his legacy as the greatest of all time (GOAT) in his sport.